Justin Bieber hit track becomes NFT for royalty-sharing
Justin Bieber’s hit song from 2015 “Company” has been turned into an NFT by anotherblock from which fans could earn royalties from future streams of the track. On Sep. 7, the blockchain-centric music tech platform anotherblock and the co- producer of the track Andreas Schuller, also known as Axident, will drop the track “Company” as an NFT with only 2,000 available. The global pop icon Justin Beiber will have one of his hit songs turned into a nonfungible token (NFT), which fans can then invest in a stake of the royalties. While Axident will still remain the rights holder, fans owning an NFT of the track will then be able to participate in a 1% royalty share in the streams of the song. Axident spoke to the significance of fans in the music industry and how blockchain and music rights open up an entirely new world of interactions. “The ownership of a song bears far greater weight than its monetary value; it forges a profound connection to the art that, until now, has been beyond ...