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Blockchain games have historically battled to gain mainstream attention, but Illuvium’s listing on Epic Games store could change the narrative. Blockchain-based game Illuvium is set to tap into an audience of millions of PC and mobile gamers with its upcoming listing on Epic Games Store, which is home to massively popular titles like Fortnite. Illuvium, an interoperable blockchain game developed by Illuvium Labs, will feature on Epic’s store from Nov. 28, following several months of background work to get the title to meet Epic’s standards. Speaking exclusively to Cointelegraph ahead of the Epic launch, Illuvium co-founder Kieran Warwick outlined the evolution of the game in order to cater to a mainstream audience and comply with the platform’s legal and compatibility requirements: “The result of these efforts has not only earned Illuvium a place on a leading gaming platform but has also evolved our product.” The game was developed using Unreal Engine 5 on the Immutable X network. It...

As the music industry continues to push into the Web3 space getting artists both mainstream and up-and-coming has its hurdles but also major rewards. Musicians and executives alike have seen the power of Web3 tools such as nonfungible tokens (NFTs) to transform audiences into active communities with fewer barriers between artists and fans. Recently, the crypto-savvy Snoop Dogg partnered with country music stars Billy Ray Cyrus and the Avila Brothers to create an NFT experience that crossed genres and created new communities in the process. While Snoop may be a veteran in the space, many musicians find the Web3 world a whole new frontier. Cointelegraph spoke with Bernard Alexander, the head of IP at the company Animal Concerts, which facilitated the aforementioned NFT collection, to better understand what it takes to bring artists into Web3. Alexander affirmed that onboarding someone like Snoop is very different from “artists who don’t typically keep up with the Web3 ecosystem.” It als...