Hugo Boss Partners Imaginary Ones for NFT Collection, Metaverse Expansion
German fashion giant, Hugo Boss, is the latest brand to come on board the NFT (non-fungible token) and metaverse bandwagon. HUGO, the youth arm of the company, is partnering with Imaginary Ones to create not just its first NFT collection, but also a 360-degree metaverse experience. The partnership is an attempt by the company to refresh its brand in 2022. JUST IN: Fashion brand Hugo Boss announces plans to launch its first-ever #NFT collection. — Watcher.Guru (@WatcherGuru) October 4, 2022 The collection is expected to drop in November of this year and it will include 1001 3D animations. The collection is titled &ldquo ;Embrace Your Emotions” (EYE). Neither party has clarified what a “360-degree metaverse experience” will involve. However, it may be speculated that the experience may include augmented reality capabilities. Customers who buy a limited edition “ phygital&rdquo ; t-shirt will be placed on a list with 500 slots. Each t-shirt...